Let's talk plagiarism

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More and more I've been noticing how rampant plagiarism is in the merch design industry. I see company after company selling cheaply traced shirts with lazy free fonts slapped on them and it pisses me off. I don't mind homage shirts and fan art shirts, but at least make the art original. Don't trace some low res promo image you got off a google search. Draw something yourself. There's got to be a level cap on how far you can take that kind of art too. I can't imagine a nice design firm or label looking at a career of copies and going "hey, you look like you're talented and full of bright ideas!" But then again, I work in the music industry. I know better. That's the kind of selling out that makes you famous. Not sure if that works in the art world though does it? Doesn't that require you to be able to produce work consistently over a career? Though I suppose with the internet you can pretty much find fresh material to steal your whole life. 

Now when I'm talking about tracing, I'm not talking about reference or blocking or inspiration or any of that. I'm talking bold faced theft of an image. Cribbing compositions or poses from your inspirations is old hat in the illustration industry. I've seen Gary Gianni drop in the odd figure from Gustav Dore. Frank Frazetta nicked more than a few figures from his inspirations. But we're talking appropriated pieces of an original whole not a whole appropriated image. When you're just flat out copying an entire work there's none of you in it, and that makes it not your work. I don't care if you change the colors, flip it around, splatter half tones on it, it still isn't your damn work. It's just embarrassing. 

I suppose the crossroads that this particular brand of plagiarism brings us to is "does original work sell?" Recently I was reading that new interview with Bill Waterson that's making the rounds and in it he pleasantly states that people are attracted to what they know, it's comfortable and assured. It's the Hollywood model of remakes and sequels. It's got brand recognition. And so I generally have to conclude that no, original work doesn't sell... unless it's part of a brand or has been part of a brand long enough that it can carry its fanbase away from that brand. I feel, in many ways, that fanart is sort of a crutch but it's also a necessity in today's market. It's that brand recognition you use to build a fanbase that can then make your original work viable. Unfortunately that brings us back to the initial problem: the desperate and the hungry will just copy until someone notices and then copy something else to capture that fanbase. Perhaps I should be more disappointed in the fanbases for not being as discerning of charlatans and phonies. But depressingly I don't expect any more of them. 
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DiscountBinNinja's avatar
Shmorky had a problem with a well-known pop artist stealing a piece of art.  Punchline and all.  There was a LOT of chatter in limited circles about Todd Goldman for several years, and how we're pretty sure there hasn't been a single original idea out of him in ever.  I've seen some relative unknown artists email big companies and say "um, excuse me, your artist stole my art" and the responses have generally been pretty honest.  Either they pulled the products or offered to pay the original artist.

It's depressing, but I think a lot of people in high places don't comprehend stylistic consistency, photo reference, or.

Well.  Much about ART.

And it's really.  Really hard to plug art into a search engine and find out if they've ripped it from somewhere.

It's a limitation of technology and man-hours.

And some of these people think that this is how you photo reference.  There's books that teach that tracing is A-OK as long as you change enough that you don't get caught!  And a lot of fans don't care as long as it "looks pretty".  See: Greg Land and his overuse of porn.

The instinct is to go with what "works".  This is why we have stylistic fads in pretty much every entertainment sector.  (I have some strong opinions about what "works" in music, but I also split time between hardcore east coast punk and guitar-focused metalhead.)

It's easier with art.  The people you are selling to don't know art, but they do know what they like.

I have a lot more to say on this, and saying it to some of my friends and family would probably result in flamewars.